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← All servicesSERVICE / BRAND IDENTITY & DESIGN · CHENNAI

Make every expression
feel like you.

Identity systems for new ventures, and for businesses whose look no longer matches their ambition.

WHO IT’S FOR

A venture launching with nothing but a name. A company rebranding after it outgrew its first logo. A product line that needs to sit inside a larger brand.

WHAT YOU GET
  • Positioning and messaging: what you say, to whom, and in what tone
  • Mark, typography, colour and art direction as one working system
  • A brand guide your team and suppliers can actually follow
  • Application to the touchpoints you use: website, packaging, social, decks
WHAT WE NEED FROM YOU
  • What you do and who it is for
  • What you like and dislike about your current look
  • Where the brand will live first
  • Your budget range and timing
WHAT HAPPENS NEXT
  1. 01We reply within 24 hours
  2. 02A conversation about direction before any design
  3. 03A written scope and price
  4. 04Concepts, refinement, then the system
01 / DISCOVERY & DIRECTIONFind the signal

Ask better questions. Understand the people, the problem and the possibility.

02 / CONCEPT & DESIGNGive it form

Explore the idea. Build a visual language with a clear point of view.

03 / BUILD & REFINEMake it move

Bring the details together. Develop, refine and test the whole experience.

04 / LAUNCH & HANDOVERSend it out

Prepare for the real world. Launch with a considered handover and next steps.

TELL US ABOUT THE JOB

What are you
building?

Write a few lines. We reply within 24 hours. If it is not something we do well, we will say so and point you somewhere better.

Re: Brand strategy & identity

Your message goes straight to our inbox. We reply within 24 hours. No newsletters, no sharing.

SEE IT DONELook at the
work. ↗

Client work is labelled client work. Concepts are labelled concepts.

STUDIO CONCEPT / 03
Forme concept design journal on a limestone plinth with architectural photography
ART DIRECTION / EDITORIAL

Forme / A different point of view.

A self-initiated identity concept for an imagined design journal. Architectural photography, tactile paper and a disciplined typographic system explore how a publication can feel thoughtful before the first page is turned.

  • A type-led editorial identity
  • Material, light and composition as a visual language
  • A concept cover and original publication mockup

Self-initiated concept with original generated artwork. An exploration of direction, not a client commission or a claim of commercial results.

A NEW CONVERSATION

What’s on
your mind?

Tell us a little about your next chapter. We reply within 24 hours.

Your message goes straight to our inbox. We reply within 24 hours. No newsletters, no sharing.